DAWSON CREEK -- Just in time for tourist season, the iconic Mile Zero sign in Dawson Creek has received a facelift.

In December of 2023, the Alaska Highway signage was taken down for upgrades.

The original sign was made of plywood and was starting to show significant deterioration, according to the city.

City Councillor Jerimy Earl says well-intended people were also placing stickers on the sign.

The city saying that led to the sign not having the “iconic” presence they were looking for.

 “There’s a place where people can now actually put those stickers so they’re not unintentionally damaging the sign—but they still get the touristy experience getting to throw that sticker up there,” said Earl.

Earl says the upgrade is part of the city’s Downtown Revitalization Plan.

The project, along with plans to refresh the surrounding area, are funded through the city’s capital budget.