The Dawson Creek Kodiaks have a new look for their 2021/22 season.

The Kodiaks, formerly known as Dawson Creek Canucks, started their season with a new look, including new jerseys and a new logo. Kodiaks head coach Colby Wagar says, it was time for a change.

“Coming out of COVID, it just seemed like a good time to rebrand, the board voted on it and we came up with the idea of the Dawson Creek Kodiaks. The Kodiaks were one of the original Jr. A teams in this town and with the development of this team over the last couple years, we have a lot of new sponsors, a lot of really good community support,” says Wagar. 

Wagar wanted the new logo to stand out and bring energy to the team, as well as the community. Which is exactly what GCM Laundromat owner Alberta Chard felt. 

“When they showed up for the first time to have their jerseys cleaned, we were so impressed, the whole uniform coming together, its an awesome logo, it's an awesome colour scheme and it's brought a lot of energy, positive energy,” says Chard. 

The players are equally as excited about the rebrand.

“It’s nice to see the colours flying by me when I’m in net,” says John Meyer.

“We get a lot of compliments on them, even refs will point out the new logo,” added Corey Ross. 

Wagar isn’t only changing the look of the team but he is creating a new dynamic for the team, making it back to the way the original Jr. A team was. A few players from the original team attended college while playing hockey, graduated and started their adult lives in Dawson Creek, which is why Northern Lights College is a big supporter of the Kodiaks. 

"Northern Lights College has been really great to us," added Wagar. 

“We have 8 to 10 boys who have played hockey here, they've gone to the college, they’ve got their programs done, they’ve stayed in our community, they’ve bought houses, started businesses, and it kinda was a full circle. That's part of the strategy that was behind the rebrand, it’s come full circle and we are trying to go back to the roots,” says Wagar. 

Although the start to the season hasn’t been as great as the Kodiaks would like, the future for the team, as well as the community looks bright.